I came to branding through objects — studying how things feel before how they look.

I’m a Bachelor of Design student in Accessory Design at the National Institute of Fashion Technology, Jodhpur, with an interdisciplinary minor in Fashion Communication — and a brand identity designer with over four years of graphic design practice, freelancing with brands and startups since 2022.

Accessory design is a discipline of objects: proportion, material, the way something sits in a hand. That training shapes how I brand — identities are built to be handled, not just seen. It’s why my projects push past the logo into packaging you want to keep, catalogs that read like publications, and campaigns that move.

Each identity starts with research and ends with a system: one strong idea, stress-tested across every surface it will ever live on. That’s the work I enjoy most — and the standard every project here is held to.