Ishu Prajapat — Brand & Visual Identity Designer, Jodhpur, India
One strongidea, carriedeverywhere.
I design brand identities that survive contact with the real world — logo to packaging to editorial to campaign. Designer at NIFT Jodhpur, freelancing with brands and startups since 2022.
01 / 06 — Manifesto
No decoration. Ideas.
Most brands don't have a design problem — they have a decision problem. My job is to find the one idea a brand can commit to, then build the visual system that makes that commitment impossible to miss.
Slides hidden in a wordmark. Five pixels holding a philosophy. A woman who becomes a state.
02 / 06 — Featured work
The flagship
01 — Brand Identity
Chappal
“The double PP is drawn as a pair of slides — the name becomes the product.”
A playful yet premium identity for a kids’ footwear brand — wordmark, mascot, packaging and campaign built as one system.
02 — Editorial · 2025
Nykaa × Barbie
Barbiecore, held to a premium editorial standard.
A limited-edition beauty catalog concept — photography, layout systems and typography working as one publication. Concept to print, executed end to end.
View case study03 / 06 — Selected work
Curated range, 2024—26
Selected*
All work →
04 / 06 — How I work
Four moves, every project
Listen
Research before form-making: the audience, the category, the gap. For Rajasthan Tourism, that meant noticing who was missing from forty years of camels and forts — its women.
One idea
Every identity gets a single load-bearing concept. A pair of slides hidden in a double P. Five pixels that hold a philosophy. If the idea can't carry the brand, it doesn't ship.
The system
A logo is a promise the rest of the brand has to keep. Type, color, mascot, grid — designed as one language and stress-tested at every size and surface.
The rollout
Packaging you want to keep. Catalogs that read like publications. Campaigns that move. The identity earns its keep where people actually meet it.
05 / 06 — The designer
Jodhpur, India
Design student at NIFT Jodhpur, brand designer since 2022. I work where strategy meets craft — research first, then a concept strong enough to survive every application.
B.Des — NIFT Jodhpur
Design Head — TEDx NIFT Jodhpur
Freelance — 2022 to present