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Brand & Visual Identity
Jodhpur, India

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Anamcara.

Visual Identity · 2025

A heritage creative space in Jodhpur

Anamcara logo lockup — a woven monogram beside an elegant serif wordmark on cream
Role
Logo design, visual identity, brand applications
Industry
Creative Spaces
Deliverables
Logo DesignVisual IdentityStationerySignageOutdoor

Overview

Anamcara is a heritage creative space for modern creators — studio rentals, podcast rooms, editing zones and exhibition areas inside a beautifully restored 100-year-old building. The identity had to hold both truths: old walls, new work.

The idea

The monogram repeats the letter “a” four times around a still center — art, audio, aperture, architecture — woven like a traditional motif but drawn with modern strokes. Heritage in structure, contemporary in line.

01Identity

Four pillars, one motif

Deep maroon against soft ivory — cultural, calm and confident. The elegant serif keeps the brand grounded; the motif gives it a signature.

Monogram construction — the letter a repeated four times into a woven motif
Anamcara wordmark anatomy — art, audio, aperture, architecture
White Anamcara lockup over a dark photography studio

02In space

An identity that lives on walls

Anamcara signage in a warm wooden interior lounge
Podcast set with the Anamcara mark on an arched backdrop
The monogram over a podcast recording corner

03Applications

Print, product, outdoor

The motif letterpressed into textured paper
Business card with the maroon monogram among amber glassware
Anamcara branded ceramic cup on a work desk
Anamcara billboard — Shoot, Learn, Create — with a patterned border