Nykaa × Barbie.
Editorial Design · 2025
Limited-edition beauty catalog
- Role
- Concept, art direction, product photography, layout design
- Industry
- Beauty
- Deliverables
- Editorial DesignCatalog LayoutArt DirectionProduct PhotographyPost-production
- Elsewhere
- View on Behance ↗
Overview
A self-initiated concept imagining a limited-edition beauty collection between Nykaa and Barbie. Every part of the catalog — concept, product photography, styling, retouching and layout — was executed independently, as one continuous editorial system.
The idea
Barbiecore is easy to make loud and hard to make premium. The catalog leans on layout discipline — a strict grid, generous margins, consistent product framing — so the pink can be playful while the publication stays elegant.
01 — Direction
Playful icon, premium execution
The visual direction draws from the iconic Barbie aesthetic — vibrant pinks, glossy finishes — held together with modern beauty photography and restrained type.
02 — Photography
Shot to fit the system
Each product was photographed for composition, lighting and styling consistency, then finished in Photoshop — color correction, retouching, background cleanup and prop work — to hold one editorial language across the catalog.
03 — The catalog
Spreads that behave like a publication
Contents, category openers, product features and offer pages share one grid and one voice — visual hierarchy doing the selling.
